Case Studies
What the formula looks like applied to real work
The engagements below are drawn from active client work across enterprise infrastructure, B2B SaaS and enterprise software categories. Client names and exact figures are withheld here under active NDAs — full metrics and references are shared directly on a strategy call.
Rebuilding topical authority for a data center & colocation provider
An enterprise data infrastructure company had strong domain authority but a content library that didn't match how enterprise buyers actually search. We rebuilt the keyword architecture, closed technical SEO gaps, and restructured priority pages around buyer intent rather than internal product naming.
Full traffic and ranking data available on request.
Sharpening homepage positioning for a procurement platform
A procurement SaaS brand's homepage buried its core differentiator under generic category language. We rewrote metadata, headline structure and on-page copy to lead with the specific buyer problem it solves, aligned to how the category is actually searched.
Finding the keyword gap in a niche enterprise category
For an IT asset management and smart locker provider, the challenge wasn't ranking volume — it was category education. We ran a full keyword gap analysis against category competitors to find where searchers were still uneducated on the solution, and mapped a content plan to own those questions first.
Building an AIO-ready execution plan for a vertical ERP brand
A software provider serving apparel and footwear manufacturers needed a plan that covered both traditional SEO and emerging AI Overview visibility. We delivered a phased audit and execution plan sequencing technical fixes, content restructuring and schema work.
FAQ
A few questions people ask us
Why don't the case studies name the specific clients?
The engagements are drawn from active client work under NDA, so names and exact figures are withheld here — full metrics and, where permitted, direct references are shared on a strategy call.
Are these case studies representative of results I could expect?
They show the categories and disciplines we work in most; actual outcomes depend on your starting point, category and competition, which is exactly what the initial audit assesses.
Do you have case studies for the App Optimization services?
That practice is newer — as engagements complete a full reporting cycle we'll add dedicated platform case studies; in the meantime see our App Optimization overview for the specific levers we use.
Want the numbers behind these?
We'll walk you through full metrics, screenshots and — where permitted — direct client references on a call.