Pricing Guide · Moz Pro
Moz Pro Pricing: What Every Plan Actually Costs in 2026
Moz is the name most people in SEO recognize first, and that reputation alone doesn't tell you whether the current lineup is worth paying for in 2026. It now bundles AI Overview and AI visibility tracking into every tier, which changes the value math from what most reviews from a year or two ago still describe.
Moz Pro runs four self-serve tiers as of August 2026: Starter at $49/month, Standard at $99/month, Medium at $179/month, and Large at $299/month. Annual billing cuts roughly 20% off every tier. A free trial is available, and Enterprise pricing is quote-only. Every plan now includes AI Overview tracking, an AI visibility dashboard, and tracked-prompt monitoring across GPT, Gemini, and Google AI Mode alongside the classic rank-tracking and site-crawl tools.
Moz Pro Pricing at a Glance
| Plan | Monthly billing | Annual billing (per mo) | Best for |
|---|---|---|---|
| Starter | $49/mo | ≈$39/mo | Single-site owners, solo bloggers |
| Standard | $99/mo | ≈$79/mo | Small businesses, freelancers |
| Medium | $179/mo | ≈$143/mo | Growing teams needing more tracking |
| Large | $299/mo | ≈$239/mo | Agencies, larger in-house teams |
Prices reflect Moz's published Pro pricing as of early August 2026. Moz Local and Moz API are sold as separate products with their own pricing, not included in Moz Pro.
A note on pricing accuracy. Every price on this page was checked against multiple independent, recently updated sources and reflects list pricing as of late August 2026. SaaS pricing changes without much notice, so treat these numbers as a strong starting reference and confirm the exact current figure on the vendor's own pricing page before you buy. Digimarketlabs is an independent marketing agency and is not affiliated with, sponsored by, or endorsed by the vendor discussed on this page.
What You Actually Get on Each Plan
Starter is built around a single website and gives you the core toolset, keyword research, site tracking, MozBar Premium, and basic competitive research, without the multi-site limits higher tiers unlock. It's a legitimately usable entry point rather than a crippled trial tier.
Standard and Medium are where most small businesses and freelancers actually land, and the jump between them is mostly about daily keyword-check volume and crawl budget. Medium in particular is worth a look for anyone doing frequent rank tracking, since it offers a noticeably larger crawl allowance than competitors at a similar price point.
Large is Moz's top self-serve tier, built for agencies managing multiple client sites with heavier reporting and tracking needs, before you'd need to step up to a custom Enterprise quote.
Moz Local and Moz API Are Separate Products
It's easy to assume Moz Local citation management or Moz's raw data API come bundled with a Moz Pro subscription. They don't. Moz Local is priced and sold on its own, and Moz API starts free before scaling up based on usage, both separate line items from whatever Moz Pro tier you're already paying for.
Free Trial
Moz offers a free trial on Pro, giving genuine access to the platform's core tools before you commit. Exact trial length has varied across Moz's own promotions, so confirm the current offer directly on Moz's pricing page rather than assuming a fixed number of days.
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How Moz Pro Compares on Price
Moz's Starter tier at $49/month undercuts both Semrush Pro and Ahrefs Lite on price, though it trades away some of the backlink data depth those two are known for. Against Mangools, which sits in a similar budget bracket, Moz offers a noticeably larger crawl allowance at comparable pricing, one of its more underrated advantages.
Is Moz Pro Worth the Cost?
For a small business or freelancer wanting one reasonably priced tool covering the core SEO fundamentals plus the newer AI visibility layer, Moz Pro's Standard or Medium tier is a genuinely solid middle-ground choice. Teams that need deep, industry-leading backlink data specifically will still find Ahrefs the stronger pick, since backlink depth has never been Moz's core strength.
How to Get More Value for the Money
- Use the free trial deliberately. Run a real project through it rather than just browsing the interface, so you know if the crawl and tracking limits actually fit your workflow.
- Check whether you need Moz Local separately before assuming it's bundled, budgeting for it as its own line item if local citation management matters to you.
- Bill annually once you've validated fit. The roughly 20% discount is one of the more generous annual savings in this category.
FAQ
Moz Pro pricing questions, answered directly
What is the cheapest Moz Pro plan?
Starter at $49/month is the cheapest self-serve tier, built for a single website, dropping to roughly $39/month on annual billing.
Is Moz Local included in Moz Pro?
No. Moz Local is a separate product with its own pricing, sold apart from a Moz Pro subscription.
Does Moz Pro track AI Overviews now?
Yes. As of 2026, every Moz Pro tier includes AI Overview tracking, an AI visibility dashboard, and tracked-prompt monitoring across GPT, Gemini, and Google AI Mode.
Does Moz Pro offer a free trial?
Yes, Moz offers a free trial on Pro plans. Confirm the current trial length directly on Moz's pricing page, since it has varied across promotions.
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Sources & further reading
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