Pricing Guide · Hotjar
Hotjar Pricing: What Every Plan Actually Costs in 2026
Hotjar is in the middle of a genuine transition. The product has merged into Contentsquare, and pricing coverage from 2026 shows real inconsistency between sources, some describing the familiar self-serve plans below, others describing a restructured, separately-priced multi-product line. Worth confirming directly before you budget around either picture.
Hotjar's last consistently published self-serve plans are Basic (free, 35 daily sessions), Plus at $39/month ($32/month annually, 100 daily sessions), Business at $99/month ($80/month annually, 500 daily sessions), and Scale at $213/month ($171/month annually, 1,500 daily sessions). Hotjar has merged into Contentsquare, and some 2026 sources describe a restructured, multi-product pricing model with separate charges for heatmaps/recordings, surveys, and product analytics. Confirm current pricing directly before budgeting, since this is genuinely in flux.
Hotjar Pricing at a Glance
| Plan | Monthly billing | Annual billing (per mo) | Best for |
|---|---|---|---|
| Basic | Free | Free | Small sites testing core features |
| Plus | $39/mo | $32/mo | Growing sites needing more daily sessions |
| Business | $99/mo | $80/mo | Established sites, higher traffic |
| Scale | $213/mo | $171/mo | High-traffic sites, enterprise needs |
Pricing is metered by daily session caps (35/100/500/1,500). Hotjar's merger into Contentsquare means current pricing may differ from the figures above; verify directly before committing.
A note on pricing accuracy. Every price on this page was checked against multiple independent, recently updated sources and reflects list pricing as of late September 2026. SaaS pricing changes without much notice, so treat these numbers as a strong starting reference and confirm the exact current figure on the vendor's own pricing page before you buy. Digimarketlabs is an independent marketing agency and is not affiliated with, sponsored by, or endorsed by the vendor discussed on this page.
What You Actually Get on Each Plan
Basic is a genuine permanent free tier, not a time-limited trial, capped at 35 daily sessions (roughly 1,000 monthly) with unlimited heatmaps and one month of data retention. For a small site or a single landing page test, that's often enough to start.
Plus and Business scale the daily session cap to 100 and 500 respectively, the realistic range for most growing businesses actively running CRO work across several pages, with Business adding longer data retention and more advanced filtering.
Why This Guide Is More Cautious Than Most
Several 2026 sources report Hotjar's pricing page now redirects to Contentsquare, with Experience Analytics (heatmaps and recordings), Voice of Customer (surveys), and Product Analytics priced as three separate product lines rather than one unified Hotjar subscription. If you used to rely on all three Hotjar capabilities under one bill, budget for the possibility of needing two or three separate subscriptions going forward, and verify the current structure directly with Contentsquare before renewing.
Daily Session Caps, Explained
Unlike tools priced on monthly pageviews, Hotjar historically metered by daily session cap, meaning a traffic spike on a single day can hit your limit even if your monthly average sits comfortably under it. This is worth testing against your actual traffic pattern, not just your monthly average, before choosing a tier.
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How Hotjar Compares on Price
At $32-39/month for its entry paid tier, Hotjar has historically undercut Crazy Egg's comparable Plus tier and sat well below VWO's testing-focused pricing. Whether that price advantage holds depends on how the Contentsquare transition settles, worth rechecking before assuming historical pricing still applies.
Is Hotjar Worth the Cost?
For teams that just want heatmaps and session recordings without native A/B testing, the historically generous free Basic tier is a reasonable starting point regardless of how the paid tiers evolve. If your CRO program depends on predictable, stable pricing, factor the current transition into your evaluation rather than assuming continuity with past Hotjar pricing.
How to Get More Value for the Money
- Verify current pricing directly before committing, given the active Contentsquare transition.
- Test your real daily session pattern, not just your monthly average, against whichever tier's cap you're considering.
- Clarify whether surveys and heatmaps are still bundled under one subscription before assuming legacy Hotjar pricing still applies.
FAQ
Hotjar pricing questions, answered directly
Is Hotjar still a standalone product?
Hotjar has merged into Contentsquare. Some sources describe continuity of the familiar plans; others describe a restructured, multi-product pricing model. Verify directly before budgeting.
Does Hotjar still offer a free plan?
A free Basic tier has historically existed with a 35 daily session cap, though confirm current availability given the ongoing Contentsquare transition.
What's the daily session cap, and why does it matter?
Hotjar has historically metered usage by daily sessions rather than monthly pageviews, meaning a single high-traffic day can exhaust your cap even if your monthly average is comfortably under it.
Does Hotjar include native A/B testing?
No, historically Hotjar has focused on heatmaps, session recordings, and surveys rather than split testing, which tools like Crazy Egg or VWO include natively.
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Sources & further reading
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