Tools & Pricing Guides
Free Tools, Plus Every SEO & CRO Pricing Guide in One Place
Two tools we built ourselves, and independently verified, regularly-updated pricing breakdowns for 25 of the SEO, content and conversion tools SEO professionals actually compare before buying.
Free, Built by Digimarketlabs
Two tools you can use right now
AI Citation Tracker
Generate a custom ChatGPT, Perplexity, Gemini and Copilot test-prompt kit for your brand, plus a downloadable CSV tracking sheet.
Use this tool → Free ToolAIO & GEO Readiness Score
A 12-question self-assessment that scores a page against the known factors behind AI Overview and generative engine citation.
Use this tool →SEO & Content Tool Pricing Guides
18 SEO and content tools, independently priced
Every guide below is researched from multiple independent, recently updated sources, never guessed, and flags clearly where a vendor's own pricing is opaque or in flux.
Semrush Pricing
All-in-one SEO, PPC and content suite. From $139.95/mo.
View pricing guide →Ahrefs Pricing
Industry-leading backlink database. From $29/mo (Starter).
View pricing guide →Moz Pro Pricing
Legacy SEO suite, now with bundled AI tracking. From $49/mo.
View pricing guide →Surfer SEO Pricing
Content optimization and scoring. From $99/mo.
View pricing guide →Screaming Frog Pricing
Desktop technical SEO crawler. $279/year flat license.
View pricing guide →SE Ranking Pricing
Budget full-suite alternative. From $103.20/mo (annual).
View pricing guide →SpyFu Pricing
Competitor PPC and SEO intelligence. From $39/mo.
View pricing guide →Ubersuggest Pricing
Budget keyword tool with a rare lifetime-deal option. From $29/mo.
View pricing guide →Mangools Pricing
Beginner-friendly 5-tool bundle (KWFinder). From $49/mo.
View pricing guide →BrightLocal Pricing
Local SEO, citations and reviews, priced per location. From $39/mo.
View pricing guide →Majestic Pricing
Specialist backlink intelligence (Trust Flow). From $49.99/mo.
View pricing guide →Serpstat Pricing
Budget all-in-one suite with API included. From ~$50/mo.
View pricing guide →Clearscope Pricing
Premium content grading, now with AI search tracking. From $129/mo.
View pricing guide →Frase Pricing
AI content briefs with bundled GEO tracking. From $39/mo (annual).
View pricing guide →AccuRanker Pricing
Premium daily rank tracking. From $224/mo.
View pricing guide →Sitebulb Pricing
Visual technical SEO crawler, desktop and cloud. From $13.50/mo.
View pricing guide →Rank Math Pricing
WordPress SEO plugin with a generous free tier. From $7.99/mo.
View pricing guide →WooRank Pricing
Shareable website audit reports. From $79.99/mo.
View pricing guide →CRO & Experimentation Tool Pricing Guides
7 conversion and experimentation tools, independently priced
Hotjar Pricing
Heatmaps and session recordings, now part of Contentsquare. From free.
View pricing guide →Crazy Egg Pricing
Heatmaps and native A/B testing, billed annually. From $29/mo.
View pricing guide →VWO Pricing
Modular A/B testing, heatmaps and personalization. From ~$299/mo.
View pricing guide →Optimizely Pricing
Enterprise experimentation, sales-led only. From ~$36,000/yr.
View pricing guide →Unbounce Pricing
Landing pages with AI Smart Traffic. From $99/mo.
View pricing guide →Instapage Pricing
Landing pages with ad-to-page AdMap personalization. From $99/mo.
View pricing guide →Mouseflow Pricing
Session-based heatmaps and replay. From free.
View pricing guide →Why we built these
Independent, not sponsored
Digimarketlabs is an independent marketing agency. We aren't affiliated with, sponsored by, or paid by any vendor named on this site, and every price is checked against multiple recent, independent sources rather than taken from a single page. Where a vendor's own pricing is genuinely unclear or in flux, as with VWO and Optimizely's enterprise, sales-led models, we say so plainly instead of inventing a confident number. See our editorial guidelines for the full standard every guide on this site is held to.
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